Blog

The blog

Practical advice on generative AI for hotels and restaurants, no fluff.

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Compliance

Mandatory AI training in companies: what article 4 of the European regulation really says

Since February 2025, article 4 of the European regulation has required a sufficient level of AI literacy from the teams that use it: here is what that changes concretely for a hospitality business.

⏱ 6 min read· Compliance
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Training

How much does AI training cost for a hotel team, and how to fund it

How much does AI training cost for a hotel team? Honest ballpark ranges depending on the format and the size of the group, then all the mechanics of OPCO and Qualiopi funding.

⏱ 6 min read· Training
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Profitability

Hotel scheduling and the HCR agreement: the mistakes that cost the most

Missed 11-hour rest, badly managed split shifts, forgotten overtime pay: a tour of the scheduling mistakes that cost the most under the French HCR collective agreement, and how to avoid them.

⏱ 6 min read· Profitability
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Wellness

AI at the hotel spa & wellness: personalising the guest experience

At the hotel spa, generative AI personalises treatments, translates your messages, writes the menu and answers reviews, while your practitioners focus on the touch.

⏱ 5 min read· Wellness
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HR

AI & recruitment in hospitality: job ads, CV screening, onboarding

Generative AI won't recruit for you, but it saves real time on job ads, CV screening, interviews and onboarding. Here's how to use it, and the guardrails.

⏱ 5 min read· HR
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Tips

Generative AI in Hospitality: 7 Mistakes to Avoid (and How to Fix Them)

Generative AI saves hotels and restaurants real time, as long as you avoid a few traps. Here are the 7 most common mistakes, with a concrete fix for each one.

⏱ 5 min read· Tips
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Getting started

Where to start with AI in your property: your 30-day plan

You don't need to overhaul everything to get started with AI. Here's my 30-day plan, week by week, for hotels and restaurants starting from scratch.

⏱ 5 min read· Getting started
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Marketing

AI & social media for a hotel: a month of content in one hour

The method I teach to produce a month of hotel posts in one hour: AI calendar, captions in your brand voice, repurposing and copy-ready prompts.

⏱ 5 min read· Marketing
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Tools

ChatGPT, Claude or Gemini: which AI tool should hotels choose?

No single winner: ChatGPT, Claude and Gemini each have strengths for hotels. My honest comparison to pick the right AI tool for each task.

⏱ 4 min read· Tools
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Management

Measuring AI ROI in a Hotel: Method and Indicators

A practical guide to measuring AI ROI in your hotel: the before/after method, the indicators to track and how to run a 30-day pilot with confidence.

⏱ 5 min read· Management
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Trends

Agentic AI in hospitality: beyond ChatGPT, the agents that work for you

ChatGPT answers, an agent acts. Discover agentic AI in hospitality: sorting reviews, preparing reporting, tracking follow-ups, without dropping oversight.

⏱ 5 min read· Trends
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Hospitality

ChatGPT for Hotels: 12 Ready-to-Use Prompts (by Department)

ChatGPT can save your hotel hours a week, if you use the right prompts. Here are 12 copy-paste prompts, grouped by department, to adapt to your property.

⏱ 6 min read· Hospitality
Reputation

Responding to Guest Reviews with AI (Google, Booking, Tripadvisor): Method, Prompts and Limits

Replying to guest reviews with AI saves real time without losing the right tone. My method, 3 ready-to-use prompts and the limits every hotel should know.

⏱ 5 min read· Reputation
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Compliance

AI and GDPR in Hospitality and Restaurants: The Compliance Guide

Which guest data should never go into an AI? The GDPR/CNIL rules, the right habits and a ready-to-post charter for your teams.

⏱ 5 min read· Compliance
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Training

Training Your Hotel Front Desk in AI: Program, Duration and Funding (Qualiopi/OPCO)

How long does it take to train your hotel front desk in AI, which modules, what results, and how to fund it via OPCO and Qualiopi? The full program, step by step.

⏱ 5 min read· Training
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Hospitality

Generative AI for Hotels: 7 Practical Ways to Save Time

Replying to reviews, writing multilingual emails, producing meeting minutes in two minutes: here are 7 practical ways generative AI saves hotel teams hours every week, each with a copy-paste prompt.

⏱ 5 min read· Hospitality
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Restaurants

AI for Restaurants: 6 Real Use Cases (Without Losing the Soul of the Craft)

AI replaces neither the chef nor the floor. It absorbs the time-consuming tasks so you get time back in the kitchen and the dining room. Here are 6 concrete use cases, with ready-to-use prompts.

⏱ 5 min read· Restaurants
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Training

AI Training for Teams: The Complete Guide for Hospitality

AI training for teams isn't a one-off ChatGPT demo. It's a three-level journey, awareness, prompt engineering, agentic AI, adapted to the realities of hotels and restaurants. Here's the method, the traps, and how to measure the return on your training investment.

⏱ 6 min read· Training